The days when clumsy efforts to boost search engine ratings are gone; this included black hat practices like stuffing, hidden link pages, redirects and more.
Google and the other search engine providers have done a very good job of refining the way they look at the data they collect, and it is getting harder and harder to game the system in ways that are obvious shortcuts.
In the end, the effectiveness of your online marketing or promotional campaign, content is once again becoming king. The total number of backlinks does not matter so much now nearly so much as the ranking of the site that the backlink originates from.
Putting together an effective online presence takes a sustained effort, and consumers can tell the difference between the good and the bad. Now, search engines are starting to be able to do that to.
What Do I Need to Achieve SEO Rankings in 2013?
To get on sites which are well rated, the content has got to be of the highest possible quality. Video is also a growing, and viewers who watched a video were 144% to 174% more likely to add to the cart or purchase something.
Behind the scenes changes are taking place too, such as Meta tags. A good SEO company will know what needs to be done to your page, but in the end the content that you put online going forward is going to be the most important thing.
This is especially true on your website. A video on the first page (or on most of the pages) is a good tactic from the above statistics. It should also be laid out in a simple, easy to navigate manner, and all content should add value for the customer.
The statistics say plainly that developing an online presence is an essential part of any marketing campaign, even if you don’t actually do any business over the internet.
The Importance of Local Keywords on your SEO Campaign
85% of consumers search for local business online. This trend is growing even as the phone book is becoming a thing of the past. Now people just look up the number on Google (most often).
And yet, only 37% of businesses have a website. Fully one in four businesses simply don’t show up in an online search engine. 91% of people who went to search for something online say that they found it. Fully 73% found information they thought to be true and accurate.
With some exceptions, people can tell the difference. This is why the new search algorithms were put in place over the last two years, and those controls are now fully in place.
You cannot hide shoddy work, though. The search engines have figured out ways to weed it out, and if you are a business owner, simply look at your web profile. If it was a business that was not yours, do you want to get into the website for more information, or do you want to go somewhere else.
Brand Promotion through SMO
Are your other promotional efforts working also, such as blogging, Facebook and Twitter? These are all important aspects of building an online presence and community, and in the end that is what will pay off.
The good news is any business can take these steps. The ones that do it effectively, often by hiring a professional SEO team will have their efforts pay off.
Brand-It Web design provides top quality SEO campaigns for Surgeons, Doctors, Dentists and Health Professionals. If you are interested in working with Brand-It Web Design or simply have a few questions regarding SEO and online marketing – be sure and contact us for a free evaluation and consultation.
